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New Zealand’s FMA published guidance on promoting financial tools and services

New Zealand’s FMA  published guidance on promoting financial tools and services

Financial authorities of the country published a list of rules on how organizations should be promoting products and services.

According to the document, several types of ads are unavailable. For example, social media tiles or banner ads on websites.

Financial authorities plan that companies will control ads, and information within their ads will not be deceptive.

According to FMA General Counsel Liam Mason, ads can considerably influence decision making. So, it is crucial for companies not to cheat or confuse potential audiences. Authorities want to see that companies supply consumers with balanced messages. So, the overall impressions and expectations can be close to the real situation.

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