Can I start a brokerage without a CRM?

The short answer is – yes, but if you want your brokerage to be competitive, you need to have some type of management solution. When you choose a CRM, you are choosing more than a place to keep your contacts. Using a robust system, you will be able to service clients at the level they expect while supporting your agents to be as productive as possible. Whether you choose a basic CRM or something more sophisticated is up to you, but it’s something a modern brokerage can’t be without.